Structural Configurations for Organizations Assignment

Structural Configurations for Organizations - Assignment Example From the management point of view, this approach is credible. For instance, it is not possible for an organization to achieve optimum flexibility and specialization without continuous evolution of its structure. Web inclusion as a concept initiates new connections and link people thus exposing them to new organization methods. Consequently, continuous improvements on the existing organization structures can be initiated (Helgesen, 2005). Additional approach to structural configurations remained formulated by four authors including Veld, Schaap, Termeer and Twist in their book, â€Å"Autopoiesis and Configuration Theory†. Based on their approach, organizations operate within diverse environments and each has its individual way of integrating into the surrounding in terms of technological and structural configuration (Veld et al, 1991). The key point in this case is the fact that managers should view organizations as structural entities and avoid unnecessary fragmentation that would otherwise jeopardize the effectiveness of organizational activities. The pros of Helgesens’s approach over Mintzberg are the initiation of continuous improvement in organization structure, improved flexibility and specialization. However, process of continuously transiting into a new organizational structure may be complex and consequently disadvantageous. Similarly, advantage of the second approach is that the effectiveness of the organization is improved by centralization of its activities because they are viewed as a whole entity and not irrelevantly fragmented. Csaszar, Felipe A. 2012. "Organizational structure as a determinant of performance: Evidence from mutual funds." Strategic Management Journal 33, no. 6: 611-632. Business Source Complete, EBSCOhost (accessed July 2,

Auditing. The series of scandals caused a general crisis of confidence Essay

Auditing. The series of scandals caused a general crisis of confidence in the integrity of the entire system of corporate accoun - Essay Example Thereafter the author described financial scandals as those corporate scandals that involve misappropriation and misuse of money or economic resources. The chronicles of business history are filled with errors related to accounting, judgements, financial management and financial skulduggery. Over the last few decades unscrupulous entrepreneurs have been heavily involved in financial scandals where they allegedly diverted funds from one stated use to another, paid dividends out of borrowed money or capital, traded stocks on the basis of insider information as well as concealed vital information regarding those stocks, practiced creative account thereby altering the company’s records so on and so forth. Auditing failure has been a major concern over the last two decades with case of Enron and WorldCom coming into the limelight. According to Tackett, Wolf and Claypool (2004), a severe distortion in the financial statements that has not been reported in the audit report can be ter med as audit failure. Thus the auditor has committed a serious mistake while conducting the auditing process (Arens, 2002). Normally, auditing failure would not happen if an auditor is abide by the Generally Accepted Auditing Standards despite the fact whether the financial statement is accurate or fair. ... Thirdly, auditing failure occurs when the auditor is lured into committing such frauds by the company. Lastly, auditing failure might occur if the audit officer may commit fraud intentionally because of having some private relationship with the client beyond a certain level which is normally not expected in normal audit between independent parties. The following sections will highlight the integrity in the System of Corporate Accountability thereby commenting on the role of auditors and their effectiveness in the auditing process. The issues which undermine the credibility of audit reports will also be discussed. Thereafter, the changes that have been made in the auditing regulation will be explained followed by an explanation of the corporate governance framework that exists in Parmalat. Henceforth, the issues of audit reporting will be discussed and appropriate conclusions will be drawn. Integrity in the System of Corporate Accountability Corporate accountability is of utmost impor tance in debates around social issues, ethics and businesses (Brenkert, 2004). Accountability generally refers to the reliability and authenticity in the financial accounts reporting related to the financial status of any corporation. Integrity in the corporate accountability system should be maintained in order to reduce fraudulent activity within the financial reporting system. In the latter half of the twentieth century, the social and environmental issues were also brought under the financial accountability making them responsible for the environmental and social records. Linkage between the accountability and the integration of the Corporate Social Responsibility within the businesses helped to take the Business for Social responsibility to greater heights. It

Identify and discuss the key factors that influence the logistical Essay

Identify and discuss the key factors that influence the logistical processes at Tate and Lyle - Essay Example Moreover, the group has diversified portfolio business operations throughout the globe, thus making it one of the leading players in renewable food and industrial ingredient industry. The subject of this report is the determination of the key factors that influence the logistical processes at Tate & Lyle Plc. This study is significant because Tate & Lyle has a strong global presence. Moreover, understanding the logistical processes of the group will help not only in clarifying and in addressing the issues encountered by the group in its logistical processes, but it will also provide clearer grounds in apprehending the theoretical and practical application of logistics. As such, the purpose of the report is the identification and discussion of the key factors that affect the logistical processes at Tate & Lyle Plc. In order to achieve this purpose, several academic literatures pertinent to the subject matter have been gathered. The electronic databases EConlit, Academic Source Premier , Business Source Premier, GoogleScholar and Jstor have been searched, and the following key terms have been used Tate & Lyle Plc, logistical processes, logistics, sugarcane industry, globalisation, and supply-chain management in the search. The report is divided into six parts. The first part is the introduction wherein the subject, both the purpose and structure of the report are presented. In the second part, a brief company profile is provided while in the third part pertains to the supply chain in Tate & Lyle. The fourth part of the report deals with the transportation arrangements adopted by the group, while in the fifth section the inventory costs of Tate & Lyle will be discussed. Finally, the last part of the report is the conclusion. Company View: Tate & Lyle Plc Tate & Lyle Plc manufactures a wide range of products. The group’s ingredients are produced from renewable raw materials primarily corn, sugarcane, wheat, and molasses (Datamonitor, 2008; 2010). These raw ma terials are transformed into ethanol, citric acid, sweeteners and starches, and through the help of technology, it becomes a valuable ingredient for food, beverages and other industrial commodities. The end-users of the Tate & Lyle’s products are wide and varied. It ranges from branded food manufacturers, beverages, pharmaceutical products, household products, building products, paper and board to consumer brands and animal feeds (Datamonitor, 2010). Tate & Lyle creates its portfolio of renewable ingredients using three main processes: milling, fermentation and sugar refining. The group's other essential raw material processes include its patented sucralose processing of sugar. Tate & Lyle maintains more than 45 production facilities throughout Europe, the Americas and South East Asia (Datamonitor, 2010, p. 20). The company is considered as one of the leading manufacturers in renewable food and industrial ingredients. It is one of the largest producers of white and raw sugar in the world including leading brands such as Tate & Lyle (UK), and Alcantara (Portugal) (Datamonitor, 2010, p. 21). In the United States, the group is the second largest sugar refining company holding 36% of the market share. Likewise, Tate & Lyle is also second largest company in sugar beet processing in the U.S (Brewster & Boland, 2009). In order to bolster their current position in the global market, Tate & Lyle continues to come up with products and programmes that are responsive to the demands of the

Alison Nieves Will Analyses Essay Example | Topics and Well Written Essays - 2500 words

Alison Nieves Will Analyses - Essay Example The essay "Alison Nieve’s Will Analyses" presents the analyses of Alison Nieve’s Will. The first clause in Alison Nieve’s Will is a standard provision pursuant to Section 20 of the Wills Act 1837 as amended. Section 20 provides for the revocation of an existing will by the execution of another Will. The second clause of the Will provides for the appointment of Simon Landsford and Asif Khan as co-trustees and co-executors of the Neive’s Will and with those appointments, there are responsibilities and obligations which as explained in greater detail below.The gift to Sarah of 50,000 pounds doesn't impose upon Simon Landsford and Asif Khan the role of trustees. The power to transfer the sum of 50,000 pounds is founded on their respective capacities as executors of Nieve’s Will. It is clear that Neive does not intend that Sarah take the funds as an absolute gift. Neive’s sole intention was the creation of a purpose trust with Sarah acting as trus tee. In order for a trust to be fully constituted and capable of enforcement it must contain three certainties. Three certainties are certainty of intention, objects and subject matters. The trust property is commonly referred to as the subject, intention refers to the words and conduct that is capable of identifying the donor’s intention to create a trust and the objects refer to the intended beneficiaries. The difficulty with this trust is that Samuel, the object of the trust is not a human beneficiary.

Critical Pedagogy Perspective of Education Essay

Critical Pedagogy Perspective of Education - Essay Example â€Å"Habits of thought, reading, writing, and speaking which go beneath surface meaning, first impressions, dominant myths, official pronouncements, traditional cliches, received wisdom, and mere opinions, to understand the deep meaning, root causes, social context, ideology, and personal consequences of any action, event, object, process, organization, experience, text, subject matter, policy, mass media, or discourse"(Wink 2011, p. 128). This is an implication that in critical pedagogy approach of schooling the learner is not mandated to conform to the conventional schooling system. The paper access the appropriateness of critical pedagogy of schooling and its key elements. Paulo Freire was the first person to describe critical pedagogy approach of schooling. His initial interest was to address adult literacy, â€Å"†¦Paulo Freire, writing originally within the specific context of promoting adult literacy within Latin American peasant communities, but whose work has taken o n an increasingly international interest and appeal in the past three decades†(Macrine 2009, p. 67). ... (1984, 1988) critical pedagogy approach of schooling is concerned with the relationship that should exist between, school and the socio- political aspects of living. In his explanation, Stanley (1992) indicates that Freire’s critical pedagogy is based on critical consciousness. Stanley (1992, p. 56) continues to deduce that according to Freire, â€Å"Freedom, for Freire, begins with the recognition of a system of oppressive relations, and one’s own place in that system. The task of Critical Pedagogy is to bring members of an oppressed group to a critical consciousness of their situation as a beginning point of their liberatory praxis.† This is an implication that the learner should be the centre of schooling not schooling being the centre of learning. Purmensky (2009, p. 96) states that, â€Å"Freire goes further than arguing that educators must constantly discover and rediscover ways to help the learner view knowledge as problematic.† Arguably, an implica tion that teachers should employ a learning approach that enables the learner to learn and unlearn. The idea behind critical pedagogy approach of education is attributed to neo-Marxian literature concerning Critical Theory. Critical theorist argued that the Frankfurt school, whose founder was Marxism, had underrated the significant role played by media and cultural influences in addressing issues pertaining capitalism (Malott 2010; Sleeter 1995). critical pedagogy generally refers to the effort that is need to work in an educational institution as well in other aspects of life such as the media and have the audacity to question any form of power inequality that results to groups as well as individuals abandoning what is meaningful and will value to their lives. To install such crucial virtues, learners’ in school

Exploring the Allegorical Nature of the Faerie Queen Essay Example for Free

Exploring the Allegorical Nature of the Faerie Queen Essay An allegory – a form of extended metaphor in which objects, persons and actions in a narrative, in this case, The Faerie Queen, are equated with meanings lying outside the narrative itself – represent an abstraction in the guise of a concrete image, with characters often personifying abstract qualities. One way of looking at The Faerie Queen is that it is allegorical in a complex manner. As a mode of writing in a still largely religious society (15th century England), viewing The Faerie Queen as an allegory allows the reader to perceive nature and history as in possession of hidden divine meanings capable of being revealed to the diligent, worthy seeker. Similar to the concept of a â€Å"sugar-coated pill† The Faerie Queen’s allegorical nature allows the author (Edmund Spenser) to conceal (largely moral) ideas from his readers and reveals them only to a deserving few who are able to go beyond appearances and recognize the truth for what it is. One needs to work hard in unlocking the hidden meanings for comprehension brought about by diligence would be valued more by the human mind than one that is easily understood, i. e. Una had veiled herself until the Red Cross Knight had proven himself worthy of seeing her face at their betrothal. In the case of Duessa, the name itself seems to represent duality, duplicity in contrast to the one (Una) truth, as her role varies from one book to another. In Book I she embodies religious falsehood while in Book V it is political falsehood, appearing in the guise of fair creatures until the facts of her foulness are uncovered much like literature’s Circe the witch and her cup of poison capable of altering her shape in her aim to entice and imprison her lovers. Spenser’s Duessa is distinctly English as she appears to be the fusion of the enchantress Circe with the biblical Whore of Babylon, i. e. Catholicism in the eyes of Protestant (Elizabethan) England. Her role is largely limited to deceiving appearances and seducing the Red Cross Knight, supposedly representing the â€Å"false† religion of the Roman Catholic Church. As for Una, her identity is clarified with vices parodying â€Å"true† religion as she appears to represent the one, noble truth among the wilderness, a ‘woman clothed with the sun’ and whose beauty is a manifestation of Christ’s alluring grace. As the personification of the â€Å"true† Church (the Church of England), she travels with the Red Cross Knight (supposedly representing England as its patron Saint George was said to have been a dragon slayer) in order to save her parents from a dragon. In keeping with the work’s religious tone, Una’s wanderings in the wilderness could be viewed in the biblical tradition as the Church fleeing the antichrist. Upon meeting her, the character of Abessa flees in terror of Una and her lion, which likely represents the justice wielded by Christ through the earthly executors of His will. Una plays the role of the romantic heroine in need of a brave knight to rescue her from a moral and fickle fortune. She is the â€Å"truth† to the Red Cross Knight’s â€Å"nobility† yet they are separated, until such a time when they overcome their respective obstacles and prove themselves worthy of a blessed union. Her character is made to wander, and in Cantos 3 and 6 it is made clear that her progress through the natural world is upward. Her encounter with Arthur helps her better understand her plight and what needs to be done for her to be able to transcend her suffering and misery. In a way, one could argue that Arthur represents divine intervention or simply providence lending a hand to strengthen our moral resolve at the time of darkest human frailty. Whereas Una represents the one truth, Duessa is the living, breathing duplicity in Faerie Queen. The Red Cross Knight as he descends the world of society (Cantos 4 and 5) in the company of Duessa is capable of seeing only surfaces. She is deceptive, but does that make her necessarily evil? There is no doubt that Una personifies the good yet though Duessa might be her antithesis, it is harder to ascertain whether she is out rightly evil or merely duplicitous. After all, human beings certainly err from time to time, we are both deceived and deceivers in our own way, yet we are not condemned so easily as evil personified or offspring of Satan. But since we are talking of allegories in The Faerie Queen written to glorify the reign of Elizabeth I of England, one has to note the seeming need to vilify Catholicism, symbolized by Duessa, as the deceptive enemy to England’s Anglican Church symbolized by Una. Representing truth, Una remains veiled for most of the poem, uncovering herself only when the Red Cross Knight is finally betrothed to her (Canto 12) and when she is all by herself ‘farre from all mens sight’ (3:4). In the same way as that of the House of Holiness, her ‘gates’ remain closed for fear of being raped for her beauty. The rationale for this is that truth as a prize of great worth remains vulnerable to exploitation, epitomized in the image of Una’s virginity, ‘that stubborn forte’ (6:3) which needs to be safeguarded until such time when she is ready to relinquish it to someone worthy of her. When she is finally unveiled, her beauty is described as blinding – ‘The blazing brightness of her beauties beame’ (12:23) – to lend credence that truth is not for the faint-hearted, and in the occasion that it appears to the common people is needs to wear a veil as truth cannot be conveyed directly for it tends to blind its audience. Finally, for all its power truth is clothed in simplicity and naturalness. In contrast to Duessa’s garb of garments ‘gilt and gorgeous gold arayd’ (5: 26), Una enters ‘under a vele, that wimpled was full low. ’ Duplicity is fond of shows and of parading itself – Duessa is set upon a seven-headed beast – yet truth does not need fancy outer garments to conceal its natural splendor. She is able to tame the lion, which recognizes Una’s beauty and goodness and responds to her overtures accordingly, while it seems to be able to discern Duessa’s true nature despite her lovely appearance. 15th century Elizabethan England placed great value on a woman’s virtues, e. g. chastity, fidelity, etc. and this is appropriately manifested by Una who steadfastly safeguards her virginity, in contrast to Duessa who takes great pleasure in seducing men with her feminine wiles. Una represents chaste love which waits for the right time, that is, in the context of marriage, before engaging in sexual liaisons. Duessa is an entirely different matter she takes pleasure in her power over men through her sexuality. Of course for the conservative sexual mores of the time this was despicable in a woman – she would easily be labeled as a whore. A woman during those times was viewed slightly better than property, first as belonging to her father, then to her husband, and her worth in the marriage market was often viewed in relation to her maidenhood, aside from the size of her dowry. Nowadays though, society has a more liberal view on the roles of women, their functions in society and how they are expected to act, and it would be harder to categorically generalize women as simply being the marriageable kind or those whom men should only dally with. Also, the influence of religion has significantly waned – it no longer plays such a central role in the lives of most people. Thus, modern-day interpretations of The Faerie Queen would not necessarily take a kind view of Spencer’s illustration of women, particularly if one utilizes the feminist perspective in critically analyzing the said work. Work Cited: Spencer, Edmund. The Faerie Queen. London: Penguin Classics, 1979.

Applying Cue Utilization Theory

Applying Cue Utilization Theory Evaluating Website Quality: Applying Cue Utilization Theory to WebQual Abstract   Ã‚  Ã‚  Ã‚  Ã‚  Cue Utilization Theory is applied to examine the relative importance of each of the WebQual dimensions (Informational Fit-to-Task, Tailored Information, Trust, Response Time, Ease of Understanding, Intuitive Operations, Visual Appeal, Innovativeness, Emotional Appeal, Consistent Image, On-line Completeness, and Relative Advantage) in determining consumers evaluation of website quality. Two studies have been designed for this task. Study 1 qualifies how subjects rate the predictive value (PV) and confidence value (CV) of each dimension. An analysis of these results provides an ability to fit the WebQual dimensions to a 22 model showing the relative magnitude that each dimension has on consumers evaluation of website quality. Study 2 is designed to test the viability of the model via a set of proposed hypotheses. The results from this research will contribute to the field by providing a model that developers can utilize to focus on those characteristics most determi nistic of overall website quality. 1. Introduction   Ã‚  Ã‚  Ã‚  Ã‚  In the last ten years, online shopping has become a prevalent part of the average consumers shopping experience. The consumer now has the ability to purchase virtually anything online; ranging from small-ticket items such as a rubber-band ball to bigticket items like vacation homes. With this increase in the online consumers purchasing power and propensity to purchase online, retailers have become increasingly willing to develop their e-commerce presence. Moreover, this explosion of Internet activity has prompted businesses to demand that website developers understand the qualities of a website that serve to facilitate the shopping experience for e-commerce consumers. At the same time, this growth of e-commerce has provided a virtual plethora of new options for crimes of opportunity such as identity theft. The online shopper has to worry not only about finding the perfect product, but they also have to evaluate the website to determine if they are willing to make a purchase from this site.   Ã‚  Ã‚  Ã‚  Ã‚  Valacich, Parboteeah and Wells [1] developed the Online Consumers Hierarchy of Needs to delineate the needs of the online consumer. Their model showed that certain fundamental needs exist that the online consumer must have met before they are willing to utilize a website. These fundamental needs are then further broken down into the specific website characteristic categories of Functional Convenience, Representational Delight and Structural Firmness. Functional Convenience is the category allowing the consumer to accomplish the task-athand easily and includes attributes, such as ease of ordering and tracking. Representational Delight is characterized by those dimensions that make the site visually appealing, such as graphics and sizing. Structural Firmness consists of fundamental qualities such as response time and security. Using this Hierarchy of Needs, a consumer interested in online banking would need to have their basic need for each of these characteristics met before they would be willing to use the website.   Ã‚  Ã‚  Ã‚  Ã‚  This Hierarchy of Needs model shows those characteristics that are necessary for a consumer to utilize a website, and further elaborates by showing which characteristics are most important depending on if the consumer is visiting the website for business, pleasure or a combination of the two [1]. Knowing these characteristics is important for development of the website, but also implies that the consumers level of confidence in evaluating these characteristics of a website is of particular importance to their overall assessment of a given websites quality. Traditional marketing literature suggests that when people make assessments of quality, they tend to use informational cues that are not only predictive, but also easy to assess. This is known as the Cue Utilization Theory [2], and has been paramount in evaluating consumers perceptions of product quality.   Ã‚  Ã‚  Ã‚  Ã‚  This research project elaborates on consumers inability to evaluate all relevant cues during the online shopping experience. A model is developed using Cue Utilization Theory [2] and WebQual [3] to show the attributes of a website that are the most determinant of how a consumer will react to the website. This model will provide a deeper understanding of the evaluation of existing and proposed websites with respect to consumers confidence in evaluating the cues communicated by the website. 2. Cue Utilization Theory   Ã‚  Ã‚  Ã‚  Ã‚  Richardson, Dick and Jain [2] employed Cue Utilization Theory in their research to determine how consumers viewed store brand quality vs. nationally branded merchandise. According to this theory, â€Å" products consist of an array of cues that serve as surrogate indicators of quality to shoppers† [2]. This theory purports that cues are evoked by the two separate dimensions of predictive and confidence values. The predictive value (PV) is â€Å" the degree to which consumers associate a given cue with product quality† [2]. Confidence value (CV) is â€Å" the degree to which consumers have confidence in their ability to use and judge that cue accurately† [2].   Ã‚  Ã‚  Ã‚  Ã‚  Further, based on relative differences in PV and CV, cues can be broken down into the distinct areas of extrinsic and intrinsic. The American Heritage dictionary describes intrinsic as, â€Å"Of or relating to the essential nature of a thing; inherent† [4] and extrinsic as, â€Å"not forming an essential or inherent part of a thing; extraneous.† [5] From this definition, an intrinsic attribute would be one that would fundamentally alter the focal object (e.g., product) if it was changed or absent and, per Cue Utilization Theory, would possess an inherently high degree of PV. Alternatively, an extrinsic attribute would be one that would not alter the fundamental nature of the focal object in its absence but might alter a consumers reaction or perceptions of the object. Per Cue Utilization theory, an extrinsic cue would typically have higher degrees of CV compared to PV.   Ã‚  Ã‚  Ã‚  Ã‚  For example, when looking at a video card on an e-commerce website it could be said that the product price is an example of an extrinsic attribute of the video card. While the video cards dimensions and material composition of the video card serve as intrinsic indicators. Further, you could postulate that the average consumer has a higher CV in their ability to judge the quality of the card based on the price rather than the material composition. Though the consumer knows that the dimensions and material composition of the card are important, they will tend to rely on price as an informational cue, as that is the cue that they feel the most comfortable evaluating.   Ã‚  Ã‚  Ã‚  Ã‚  When considering the quality of a website there are a myriad of dimensions that the consumer mustevaluate to determine if they intend to perform a transaction on this website. From the Valacich et al [1] article the consumers basic needs in terms of Structural Firmness, Functional Convenience and Representational Delight must all be met before the consumer will consider doing business. To determine if these needs are being met the consumer will evaluate the cues they perceive as being exhibited from the website. These cues can be further broken down into components by utilizing the WebQual model [3]. 3. WebQual   Ã‚  Ã‚  Ã‚  Ã‚  WebQual consists of 12 dimensions: Informational Fit-to-Task, Tailored Information, Trust, Response Time, Ease of Understanding, Intuitive Operations, Visual Appeal, Innovativeness, Emotional Appeal, Consistent Image, On-line Completeness, and Relative Advantage. Each of these dimensions is shown to have strong measurement validity in regards to the consumers evaluation of overall website quality [3].   Ã‚  Ã‚  Ã‚  Ã‚  Information fit-to-task is an amalgamation of information quality and functional fit-to-task [3]. In component form, information quality refers to the datas appropriateness for use or ability to meet the users needs [6]. Functional Fit-to-Task can be represented as the degree the technology assists the user at a given task [7]. Drawing these two components back together as a whole and relating them to cyberspace lends credence to the definition that information fit-to-task is assisting the user in their desired task by presenting relevant/appropriate information. Loiacono, Chen, and Goodhue [8] define this as â€Å"The information provided meets task needs and improves performance†.   Ã‚  Ã‚  Ã‚  Ã‚  The ability for consumers to tailor the information displayed on a website to meet their needs is the basic form of Tailored Information. Tailored Information is further characterized by Ghose and Dou [9] as the interactivity of the website, and represents the consumers ability to modify information presented on the website. Recent research suggests that website interactivity will lead consumers to be more positive in their evaluation of websites [9]. This concept has also been operationalized as the ability to personalize information between the consumer and the website [8,10]   Ã‚  Ã‚  Ã‚  Ã‚  Trust, in relation to websites, is defined in an extremely simple form as consumers confidence that any information entered into the website will remain confidential and that said information will be transmitted and stored in a secure fashion [8]. Furthermore, trust is having faith that the information presented on the website is true and accurate [11,12]. Lack of Trust has been cited as one of the main hindrances to completion of e-commerce transactions [14,11,15]   Ã‚  Ã‚  Ã‚  Ã‚  Response Time (aka. download time or download delay) is defined by Rose and Straub [16] as â€Å" the time it takes for a web client to fully receive, process, and display files† (p. 56), and is ranked as one of the largest impediments to electronic commerce in their research. Additional research has reinforced that Response Time can be an impediment to e-Commerce, and that is it also strongly associated with web site success [17,18]   Ã‚  Ã‚  Ã‚  Ã‚  The consumers ease in comprehending the website is the Ease of Understanding. Loiacono et al. [8] describe this in terms of a websites ease of reading and the understandability of said website. This would include things like presenting the information in a manner which is easy for the consumer to assimilate, and in a fashion such that the consumer can quickly navigate to the desired information.   Ã‚  Ã‚  Ã‚  Ã‚  Intuitive Operations deals with the usability of a website, and includes items such as navigability, link placement, operation, and changing the color of visited links [19]. Intuitive Operations could be thought of as making the webpage easy to navigate, and providing intuitive options for available tasks [8]   Ã‚  Ã‚  Ã‚  Ã‚  Visual Appeal is how aesthetically pleasing the website is to the consumer. Determining what is aesthetically pleasing is complicated though; it ranges from the overall complexity of the website [20] and the layout of the interface [21] to how many ads and graphics are appropriate on a given page[22]   Ã‚  Ã‚  Ã‚  Ã‚  Innovativeness is â€Å"The creativity and uniqueness of a site design† [8]. This could include concepts such as a website having a new way of presenting its merchandise (e.g. Woot.com) or a website attempting to tailor the information to consumer preferences (e.g. Amazon.com)   Ã‚  Ã‚  Ã‚  Ã‚  Emotional Appeal can be elicited in many forms and can be thought of as the consumers intensity of involvement given the emotions that the website elicits [8]. This is often seen in the form of testimonials presented on the website, but can also be observed by simple things such as a consumers reaction to a Valentines Day card.   Ã‚  Ã‚  Ã‚  Ã‚  Loiacono et al. [8] articulate Consistent Image as the websites ability to project a company image that is compatible with the company image shown in other forms of media channels. For instance, a traditional brick-and-mortal store would want to ensure that their website was displaying a compatible image so that they could capitalize on synergies created by marketing in multiple channels such as cost savings, market extension and improved Trus [23].   Ã‚  Ã‚  Ã‚  Ã‚  Presenting all the information required for the tasks that the website is designed for would be considered On-line Completeness. This would include tasks such as the ability to complete an online transaction on e-commerce sites. A bank for instance would want ubiquitous account access using all available channels, and the information presented in each of these channels has to be on the same update cycle as to present the customer the same information regardless of channel [6].   Ã‚  Ã‚  Ã‚  Ã‚  Relative Advantage is gaining a competitive advantage by being able to do something better than the competition. This could come in the form of providing better interaction with the customer through the website [8], being able to provide more accurate and timely data through your website than the competition [6] or being able to price products lower than the competition because of reduced prices in your supply chain. Each of these dimensions is then tied back into the consumers intention to use/reuse the site. Trust and Response Time, being key indicators, are directly linked to the consumers intention to use the site. Common sense would tell us that consumers are not going to shop on a site that does not respond rapidly to requests. Likewise, if users dont trust the site to keep their information secure, they are not likely to supply the information in the first place. The remaining dimensions are all fully mediated by Usefulness, Ease of Use and Entertainment. Usefulness mediates Informational Fit-to-Task, Tailored Information, Online Completeness and Relative Advantage. Additionally, Ease of Use is partially mediated by Usefulness. Ease of Use mediates Ease of Understanding and Intuitive Operations. Finally, Entertainment mediates Visual Appeal, Innovativeness, Emotional Appeal and Consistent Image (See WebQual model in Figure 1).   Ã‚  Ã‚  Ã‚  Ã‚  Consumers do not just browse a site and evaluate each of these individual traits though. Consumers instead tend to examine a website using those cues that they feel confident in their ability to evaluate successfully. To understand this issue further, WebQual needs to be combined with Cue Utilization Theory to explain the extrinsic/intrinsic nature of each of these dimensions. 4. Cue Utilization/WebQual Conceptual Model   Ã‚  Ã‚  Ã‚  Ã‚  As Valacich et al [1] point out; consumers must have their basic level of needs met before any of the other elements of the website can become relevant to the consumers experience. To validate that these basic needs have been met, the consumer will evaluate those features that they believe to be highly predictive of the quality of the website. This evaluation will then be indicative of their willingness to continue to use the website.   Ã‚  Ã‚  Ã‚  Ã‚  Both extrinsic and intrinsic cues serve a function in the consumers overall evaluation of the quality of a website, which means that such cues possess varying degrees of PV and CV. Literature has shown that consumers tend to use a combination of both extrinsic and intrinsic cues when evaluating the quality of a product [2]. An argument can be made about the extrinsic versus intrinsic nature of each of the dimensions in the WebQual model.   Ã‚  Ã‚  Ã‚  Ã‚  Intrinsic cues are those cues that are inherent to a website. Conceptually they are the cues that when changed fundamentally alter a characteristic of the website (e.g. Visual Appeal). Consumers tend to see these cues as being highly predictive of quality [2]. At the same time, consumers may or may not have a high degree of confidence in their ability to evaluate these intrinsic cues because these cues are often difficult to differentiate. Thus, assuming a Cue Utilization Theory perspective, a website characteristic that is perceived to be an intrinsic cue would have an inherently high degree of PV. Yet, the power of an intrinsic cue for assessments of quality will depend on the CV of the cue, with higher levels of CV being optimal.   Ã‚  Ã‚  Ã‚  Ã‚  Extrinsic cues are those cues that are used to evaluate a website but are not an inherent part of the website (e.g. Response Time). Consumers tend to have a lot of confidence in their ability to evaluate these cues in regards to assessment of quality [2]. On [the other hand, consumers typically do not rate these cues as being highly predictive (as compared to intrinsic cues) of the overall quality of the website. Considering extrinsic cues from a Cue Utilization Theory perspective, a website characteristic that is perceived to be an extrinsic cue would have an inherently high degree of CV.   Ã‚  Ã‚  Ã‚  Ã‚  Shown in Table 1 is a 22 matrix representing how each of the combinations of CV and PV will influence consumers willingness to perform tasks on a given website. As shown, characteristics with high CV and high PV are believed to have the largest effect on consumers perceptions of website quality. Those with low CV and PV would have a small to none existent effect, and those high on one dimension but low on the other would have a moderate effect. Next, we will posit about how varying degrees of cue PVs and CVs, respectively, will affect consumer perceptions of overall website quality.   Ã‚  Ã‚  Ã‚  Ã‚  Relative Advantage is often considered an important aspect of websites as discussed previously. However, from a Cue Utilization Theory perspective the consumer may experience, at most, only a vague feeling about the Relative Advantage of the website. As such they would not place much value in their confidence in assessing this characteristic, which would result in a low CV. Along the same lines the average consumer would also not really take Relative Advantage into consideration when they were performing tasks, implying a relatively low level of PV. Thus, website characteristics that fall into the quadrant in the model with low levels of both PV and CV would have a small impact on consumers willingness to perform tasks on a website. H1: A website characteristic with low CV low PV will produce a small to none existent effect on the consumers perception of website quality.   Ã‚  Ã‚  Ã‚  Ã‚  A characteristic such as Trust is highly predictive of consumers willingness to use a website, but the average consumer may not have much confidence in their ability to evaluate this characteristic. Trust in an online medium has been shown to be an attribute that is hard for the consumer to evaluate and in some cases to even define. Cue Utilization Theory suggests that though this characteristic is highly predictive of website quality, consumers lack of confidence in evaluating the characteristic may inhibit their ability to use the characteristic to assess the quality of the website. Moreover, dimensions in this quadrant, high PV/Low CV, have been shown to be relatively intrinsic to the website [2], and will have a moderate effect on the consumers evaluation of the websites quality. H2a: A website characteristic with low CV high PV will produce a moderate effect on consumers perception of website quality.   Ã‚  Ã‚  Ã‚  Ã‚  One could reason that Response Time is a good example of an extrinsic attribute because it is not part of the inherent composition of the website. Rather, Response Time could be considered extrinsic because it can vary without changing anything about the content of the website. Rose and Straub [16] have shown in their research that consumers tend to attribute lack of responsiveness to extrinsic factors such as the overall speed of the internet, their own internet connection being slow, or other factors. In general, consumers seem to be willing to give the website the benefit of the doubt when slow response times are encountered, and as such, Response Time could be considered extrinsic to the website because it doesnt fundamental change the consumers perception of the website when it is altered. Based on Cue Utilization theory attributes with a low PV and high CV (such as Response Time) will only have a moderate influence on the consumers evaluations of website qua lity, and those dimensions belonging to this quadrant would be extrinsic to the website [2]. H2b: A website characteristic with high CV low PV will produce a moderate effect on consumers perception of website quality.   Ã‚  Ã‚  Ã‚  Ã‚  Cue Utilization Theory suggests that those characteristics with High CV and PV are the most highly predictive of consumers perception of website quality. Visual Appeal could be considered an intrinsic attribute because it is a characteristic inherent to the website that consumers are confident in using to evaluate website quality. One could further speculate that Visual Appeal is intrinsic to the website because if the Visual Appeal of the website was changed it would alter the inherent nature of the website. Lindgaard, Fernandes, Dudek, and Browà ± [24] have shown in their research that consumers form opinions about websites within the first 50 milliseconds (ms) of exposure. Furthermore, this initial perception of websites is almost entirely based on Visual Appeal; this was shown by correlating the ratings between 50 ms and 500 ms. However, though this attribute is intrinsic it shows an optimally high level of CV and PV thus placing it firmly into the high impac t quadrant. Dimensions in this quadrant would exhibit the optimal balance between PV and CV (i.e., an optimal intrinsic cue), and as such this quadrant of the table is hypothesized to have the largest impact on the consumers evaluation of the websites quality. H3: A website characteristic with high CV high PV will produce the largest effect on consumers perception of website quality. 5. Research Method   Ã‚  Ã‚  Ã‚  Ã‚  To test these hypotheses two empirical studies will be administered. Study 1 is designed to determine where each of the WebQual dimensions fit into the 22 model shown in Table 1. Furthermore, this study is designed to determine if a significant difference can be perceived to exist between each of the dimensions when rank ordered by PV and CV. Study 2 will test the hypotheses by collecting data on each of these dimensions using a sample website, and comparing actual results to those found in the first study. 5.1 Study 1   Ã‚  Ã‚  Ã‚  Ã‚  This study will focus on determining the CV and PV for each of the 12 dimensions of website quality, and determining if there is a significant difference between adjacent dimensions when rank ordered. 5.1.1 Subjects. Approximately 500 subjects will be recruited from an introductory Information Systems class held on campus at a large Northwestern University. Additionally, approximately 125 subjects will also be recruited from a distance education class offered by the same university. Subjects physically present on campus will complete the survey during their regular lecture times, and the distance education participants will have one week to complete the survey on their own personal computer. All data for Study 1 will be collected during the fall of 2009. Subjects will be given course credit for completing the survey, and no other incentives will be provided. 5.1.2 Survey Procedure. The survey is broken into two sections, one for CV and one for PV. In the CV section subjects are presented with a scenario about shopping on the Internet and asked about their confidence in assessing each of the 12 WebQual dimensions when shopping on the Internet for a product (e.g. Amazon.com) or Service (e.g. Bank of America). For this series of questions, the subjects will be required to rate each of the 12 WebQual dimensions on a 10-point likert-type scale with Confident/Not Confident being the top and bottom end of the scale. Finally, the subjects are asked to rank order the dimensions from the ones they have the highest confidence in assessing to the ones they have the least confidence in assessing.   Ã‚  Ã‚  Ã‚  Ã‚  The second section is designed to measure the PV of each of the 12 dimensions. Subjects are put in a hypothetical situation where they are in charge of designing a website for their employer. The first step towards designing the website is to decide the relative importance of each of the twelve dimensions in regards to consumers evaluation of the overall website quality. For this series of questions, the subjects will be required to rate each of the 12 dimensions on a 10-point likert-type scale with Important/Not Important being the top and bottom end of the scale. The subjects are then asked to rank order each of the 12 dimensions with respect to how predictive of website quality the subject believes each dimension to be. 5.1.3 Data Analysis. Aggregating the results of this data collection will allow each of the dimensions to be mapped to a CV and PV scale. Based on the relative PV and CV scores, each of the dimensions will be integrated into the 22 matrix shown in Table 1. Furthermore, the relative magnitude of each dimension will indicate the relative effect each dimension will have on the overall rating of website quality. 5.2 Study 2   Ã‚  Ã‚  Ã‚  Ã‚  This study will utilize subjects from an introductory Information Systems class taught in the fall of 2009. Approximately 500 students will participate. This study will focus on first determining the overall quality attributed to a website by the subjects, and secondly how the subjects rate each of the twelve WebQual dimensions for each website. Using regression analysis, we should then be able to show that the model accurately predicts the website quality based on the rating of each of the 12 dimensions.   Ã‚  Ã‚  Ã‚  Ã‚  Furthermore, the pattern of results from this study will examine how well the WebQual dimensions fit to the quadrant they were assigned in Study 1, and that the model developed in Study 1 is predictive of the responses received in Study 2. Those dimensions that serve as the highest-level indicators of website quality should be rated the highest by the subjects, and those that are the lowest should be rated likewise. Ideally, this study should provide significant support for each of the proposed hypotheses, and indicate which of the dimensions should be of highest consideration when constructing a high quality website. Initial data for both of these studies should be ready to share at the conference, should the paper be accepted. 6. Discussion and Potential Contribution   Ã‚  Ã‚  Ã‚  Ã‚  As shown in the model, the most important considerations when developing a website are those attributes that reside in the high CV and high PV quadrant. Online businesses should pay particular attention to the characteristics in this quadrant, as the consumer will tend to utilize these dimensions the most when determining the overall quality of the website. All businesses seeking to perform transactions within the e-commerce channel should pay heed to these recommendations, but online retailers need to pay particular attention, as this is the primary channel through which they produce revenue.   Ã‚  Ã‚  Ã‚  Ã‚  Of secondary importance to consumers are the Low CV/High PV and High CV/Low PV quadrants. If an online business seeks to capitalize on one of the dimensions within these quadrants, they need to pay particular attention to how they will nudge the consumer into using these dimensions for evaluation of website quality. This could potentially be accomplished through educational campaigns or marketing literature. Finally, the low CV/Low PV quadrant is of limited value to the online retailer, and should be removed from consideration when developing a website. This article seeks to contribute to the field by providing a model that can be used to enable web developers to effectively predict the overall quality of a website based on its design. In following this model, the developer will need to pay particular attention to those attributes that are highly predictive, from the consumers viewpoint, of overall website quality, and as such, the website should be designed in a fashion that encourages the consumer to conduct transactions. Additionally, the consumer will be motivated to perform future transactions from this website because they are familiar with the layout and possess a high confidence in the overall quality of the website. 7. Limitations and Future Research   Ã‚  Ã‚  Ã‚  Ã‚  The primary limitation of this model is that it is an untested conceptual model. The assumptions contained herein are as of yet ungrounded in solid empirical evidence; furthermore, this model was designed around e-commerce websites designed to sell products to end consumers.   Ã‚  Ã‚  Ã‚  Ã‚  Future research could delve into decomposing those elements that are the most highly predictive of website quality. This research could take each dimension and decompose them to their base elements to discover what it is about the dimension that makes it highly predictive of website quality. Additionally, the extrinsic/intrinsic nature of each of the dimensions could be explored to determine how a company can best capitalize on these dimensions when trying to sell the consumer on the quality of their website. Either of these approaches could prove invaluable to the field, as they will begin to give the developer a specific set of principles to follow when developing a high quality website. 8. Conclusion   Ã‚  Ã‚  Ã‚  Ã‚  Cue Utilization Theory is a concept that has been used in marketing for years to determine why consumers react differently to a given product. The author of this article has overlaid Cue Utilization theory upon WebQual to design a model that is predictive of the dimensions serving to form the consumers overall feel for the quality of a website. Using this model, website designers will be able to build a website that consumers will be more confident in assessing the quality of, and as such, the consumer will gain confidence in performing transactions on this website. 9. References J.S. Valacich, D.V. Parboteeah, and J.D. Wells, â€Å"The online consumers hierarchy of needs,† Commun. ACM, Vol. 50, No. 9, pp. 84-90, 2007. P.S. Richardson, A.S. Dick, and A.K. Jain, â€Å"Extrinsic and intrinsic cue effects on perceptions of store brand quality.,† Journal of Marketing, Vol. 58, No. 4, p. 28, Oct. 1994. E.T. Loiacono, R.T. Watson, and D.L. 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